the word 'glasser' can be interpreted in many ways. in korean it is the phonetic translation to the word "so" (그래서), and is the way in which we find our relationship with coffee. in william glasser's choice theory, he outlines five essential needs that dictate human behavior (love, freedom, fun, power, survival), but we'd like to think coffee would have been the likely runner up. it could also reflect the ways we want to be transparent like glass, through dialogue and openness. ultimately, we invite you to come in and create your own meaning.